Bold, Colour-Driven Fashion Photography for NYX Hotels | Belfast Shoot with Garuda Design
There are shoots — and then there are NYX shoots. Recently, I had the incredible opportunity to create a series of fashion-inspired images for NYX Hotels, working under the creative direction of the brilliant team at Garuda Design Belfast.NYX is known for its unapologetic style — neon accents, rich colour palettes, and interior spaces that feel part gallery, part nightlife. To match that energy, the shoot leaned heavily into:
- Strong pops of colour
- High-contrast lighting
- Graphic, statement-making poses
- A modern, urban attitude
Every frame was designed to stand out, spark emotion, and become a focal point within the hotel’s already eclectic aesthetic.
The brief? Bold, vibrant, full of drama — images that don’t just hang on the walls, but own the room.
And that’s exactly what we set out to create.Working alongside Garuda Design brought an elevated creative synergy to the project. Their vision for the hotel’s art direction was clear:
images that feel alive — colourful, contemporary, and unmistakably NYX.
Together, we crafted concepts that blended fashion photography with interior styling, ensuring every image complemented the hotel’s bold visual identity.Bringing fashion photography into hospitality design creates a unique bridge between style and environment — and it’s exciting to see the results come to life.I recently created a series of vibrant, dramatic fashion-inspired images for NYX Hotels Belfast, working closely with Garuda Design. The brief was simple: bold colour, strong attitude, and visuals that make an impact the moment you step into the room.
These images now feature throughout the hotel, adding energy, style, and personality to its already eclectic interior. A perfect fusion of fashion, art, and creative direction.
