behind-the-scenes
✨ CGXMAS magic 🎄 ✨

Loved shooting this vibrant Christmas campaign for the CGX App – a celebration of strength, confidence and pure festive energy.
From dynamic movement to bold, joyful expressions, this shoot was all about capturing the power of showing up for yourself through the Christmas season 🎁💪
The concept played with an advent-style countdown, wrapping each day in movement, motivation and a little bit of sparkle ✨
Clean backdrops, strong styling and high-impact poses kept the focus exactly where it belongs – on confidence, consistency and joy.
So much fun bringing this vision to life with an incredible team and a campaign that feels as uplifting as it looks 🎄✨



